A study conducted in the United States suggests that television and the bed are the places favored by owners of tablets, electronic reading lights and smartphones . Nielsen conducted a 0000 survey of 12 users of these devices.
A large majority of users of tablets (70%) say use it while watching television. They are 68% smartphone side, but drops to 35% among owners of reading lights. The latter would rather take their device in bed (61%).
This can be explained: the book is in paper or electronic form, its place of consumption may remain the same. It will always read better in a quiet place that in front of a TV show. Conversely, the shelves invite a consumer content more varied, even distracted, they flit from one application to another by following the TV in one eye. However, 51% of users still carry the tray into the room.
Other differences to overcome, those uses in transit. The smartphone will find their natural place (47% of users) while reading lights and shelves show it again soon. Curiously all the same in this study, large shelves seem easier to leave the reading lights, however, more discrete (respectively 20% and 11%).
As to which of these places (TV, bed, transport, circle of friends / family situation of waiting, toilets, meetings, shopping or other) is most often associated with the use of these devices is again on TV that dominates the shelves (30% of the time) and the room for reading lights (37%). For smartphones, highly mobile excellence, television (20%) just ahead of other situations (19%) did not meet the proposed criteria.
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