Showing posts with label Nielsen. Show all posts
Showing posts with label Nielsen. Show all posts

Friday, May 20, 2011

Geolocation use shelves, reading and smartphones


study conducted in the United States suggests that television and the bed are the places favored by owners of tablets, electronic reading lights and smartphones . Nielsen conducted a 0000 survey of 12 users of these devices.
A large majority of users of tablets (70%) say use it while watching television. They are 68% smartphone side, but drops to 35% among owners of reading lights. The latter would rather take their device in bed (61%).

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